Today we’d like to introduce you to Brendan.
Hi Brendan, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Everything started for me in 2020, right before COVID hit. I had just been fired from my bartending job, and like a lot of people at the time, I was searching for direction. I knew I wanted to get into entrepreneurship—I just didn’t know how. Real estate felt like the right path, so I started interviewing with different teams. One of those interviews didn’t go well at all, but instead of walking away, I followed up a week later and offered to work for free while I got my license, little did I know I was looking for a job, but what I was subconsciously looking for, was guidance..
After about a month, I realized working for free wasn’t sustainable, so I asked if there were any paid opportunities behind the scenes. I was given a marketing role—but within two weeks, I failed at it. Around that same time, I noticed a camera sitting nearby. I picked it up and started filming. A few days later, that decision changed everything. I was told there was something there, and I was given a new role as a content creator.
Over the next three years, I learned far more than just video. I taught myself marketing, design, editing, and how to create content across every format—from long-form YouTube to short-form social media. I also had the opportunity to travel, attend events, and build a strong network by being around high-level entrepreneurs.
Eventually, I reached a crossroads. I had to choose between staying comfortable or taking a risk on myself. When I stepped out on my own, the first year was tough. I went through setbacks, losses, and a lot of uncertainty—but I didn’t quit. By year two, things began to shift, and I hit my first six-figure year working with clients across industries like real estate, credit, and small business.
At the same time, I always knew I wanted to build something of my own. That opportunity came unexpectedly through something I’d been passionate about for years—motorcycles. I posted a simple video of my bike at a gas station in Rockwall, Texas. No strategy, no production—just a moment. Within a month, that video hit over a million views.
That was the turning point.
Since then, my content has generated over 100 million views across platforms like Instagram, Facebook, and YouTube. I launched a Shopify store and started selling the same parts I used to build my bike. What started as content turned into a business—shipping products worldwide to places like Dubai, Australia, France, Italy, Greece, and across the U.S.
In just over a month, I’ve served 35 customers—all driven by the power of content and storytelling.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The hardest phase, was when I went out on my own. That first year was rough. I lost income, faced setbacks, face eviction, car repossession, and had to deal with a lot of pressure mentally and financially.
There were real moments of doubt—wondering if I should go back to something stable—but I stayed committed and kept pushing forward, I’ve slept on peoples couches and floors in other cities to save money or because I didn’t have any, just to spread my business and make things shake.
Another challenge was learning how to transition from just being a content creator to thinking like a business owner. It’s one thing to create—it’s another to build systems, sell, and sustain something long-term.
Even now, as things are growing, the challenges don’t go away—they just evolve. But every setback forced me to become more disciplined, more creative, and more focused on building something that actually lasts.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’m a content strategist and creator focused on helping brands and individuals turn attention into actual business. I don’t just shoot videos—I build content with intention, whether that’s to grow a brand, generate leads, or sell a product.
Over the years, I’ve worked with professionals across industries like real estate, credit, and small businesses, helping them develop content that not only looks good but performs. I specialize in short-form content, storytelling, and positioning—understanding what makes people stop, watch, and take action.
What I’m most known for right now is how I’ve been able to take my own personal brand and turn it into a business. Through content alone, I’ve generated over 100 million views across Instagram, Facebook, and YouTube, and used that attention to launch an e-commerce brand selling custom motorcycle parts. That’s something I take a lot of pride in—building something real from the ground up and proving the concept through my own results.
What sets me apart is that I don’t rely on theory—I execute. Everything I teach or offer is based on what I’ve tested myself. I understand both sides: how to create content that connects, and how to convert that into a business. A lot of people can make content, but not everyone knows how to make it work.
At the end of the day, my focus is simple—build content that moves people, and build systems that turn that attention into something scalable.
Any big plans?
My future plans are focused on scale.
I’m building a brand ecosystem where content, products, and strategy all work together. The content drives attention, the products convert that attention into revenue, and the strategy becomes something I can package and scale.
On the motorcycle side, I’m expanding my brand into a full lifestyle presence—more builds, more content, and a deeper connection with the audience. At the same time, I’m growing my e-commerce by releasing more custom parts tied directly to what I use and showcase.
I’m also stepping further into the strategy space, working with businesses that understand the value of content but need direction on how to actually turn it into results.
Long-term, the goal is ownership. Multiple revenue streams, scalable systems, and a brand that doesn’t rely on one platform or one lane.
I’m not chasing views—I’m building something that lasts.
Pricing:
- Content Creation (Video Shoots): Starting at $500–$1,500 per project depending on scope
- Monthly Content Packages: Starting at $3,000–$5,000+ for ongoing strategy and content production
- rand Strategy / Consulting: Custom pricing based on business needs
- Custom Motorcycle Parts (E-commerce): Typically $80–$300+ depending on product and design
- Limited Edition / Custom Builds: Premium pricing based on exclusivity
Contact Info:
- Website: https://nandezcustoms.com
- Instagram: https://www.instagram.com/brendanjproductions96/
- Facebook: https://www.facebook.com/brendan.hernandez.10/
