Today we’d like to introduce you to Crystal Robertson.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I’ve always been someone who loved beauty, style, and the way presentation can tell a story before you ever say a word. But for a long time, I didn’t necessarily see that as something I could build around. It was just how I moved through the world; how I dressed, how I traveled, how I hosted, how I paid attention to details.
My creative journey really started years ago when I built an online presence around confidence. At the time, I had a much larger following, but as I evolved, I realized I didn’t want to be seen only through one narrow lens. I wanted my work to reflect the woman I had become: more intentional, more refined, more grounded, and more interested in taste than attention.
So I gave myself permission to start over.
Today, I create content around style, beauty, travel, and lifestyle through the lens of curation. I like to think of it as teaching taste, not just showing outfits. For me, it’s not about chasing trends or being the loudest person in the room. It’s about helping women understand their own point of view; what they like, what makes them feel powerful, and how to build a life that feels beautiful in a way that is deeply personal.
I’m still building, still refining, and still becoming. But that’s honestly the part I love most. My story is really about reinvention; learning that you don’t have to stay attached to an old version of yourself just because other people recognize her. You’re allowed to evolve, and you’re allowed to build something new from a more honest place.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
No, it definitely has not been a smooth road; but I think that’s part of what has made the journey meaningful.
One of the biggest challenges has been allowing myself to evolve publicly. I had built an online presence before, and from the outside, it may have looked like success. But internally, I knew I was outgrowing the version of me that people were responding to. I didn’t want to create from a place of being watched; I wanted to create from a place of being understood.
Starting over, especially when you’ve already had momentum before, can be humbling. There’s the pressure of comparison, the temptation to chase what used to work, and the quiet frustration of knowing you have something valuable to offer before the numbers fully reflect it.
There’s also the challenge of building while still living a full life. I work, I have responsibilities, and I’m not creating from an endless amount of free time. So I’ve had to learn discipline, patience, and how to keep showing up even when things feel slow.
But I’ve come to see the obstacles as refinement. They’ve forced me to get clear about my voice, my values, and the kind of audience I actually want to build with. I don’t want visibility at any cost. I want alignment. And that takes more time, but it feels much more honest.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
My work sits at the intersection of style, beauty, travel, and lifestyle, but the thread that ties it all together is curation. I create content for women who care about looking good, living well, and developing a stronger sense of personal taste.
I specialize in taking everyday style and lifestyle moments and turning them into something more thoughtful. That might be an outfit breakdown, a beauty ritual, a travel moment, or a conversation about how presentation shapes the way we move through the world. I’m less interested in simply saying, “Here’s what I wore,” and more interested in exploring why something works, what it communicates, and how women can use style as a tool for self-expression.
I think what I’m becoming known for is my point of view. My content has a refined, Afro-luxe sensibility, but it’s also grounded and approachable. I love beautiful things, but I don’t believe luxury is only about price tags. To me, luxury is discernment. It’s knowing what feels aligned, what feels intentional, and what makes you feel like the most fully realized version of yourself.
What I’m most proud of is giving myself permission to build something that reflects who I am now. I’m proud that I’m not chasing every trend or trying to be everything to everyone. I’m building slowly and intentionally, with a clear voice and a clear woman in mind.
What sets me apart is that I don’t just show taste — I teach it. I want women to leave my content feeling inspired, but also more confident in their own eye, their own style, and their own ability to curate a life that feels beautiful and true to them.
What was your favorite childhood memory?
One of my favorite childhood memories is spending Sundays with my mother, my grandmother, and my great-grandparents. Sundays felt slow in the best way. We would eat together, spend time as a family, and then I would usually end up outside in the backyard garden.
I remember helping in the garden, being surrounded by the women and elders in my family, and feeling connected to something very simple but very grounding. At the time, I don’t think I understood how special it was. It was just Sunday. It was just family. It was just being outside with my hands in the earth.
But looking back, I think those moments shaped a lot of what I value now; beauty, care, tradition, food, nature, and the importance of creating a life that feels rooted. There was something peaceful about those Sundays that has stayed with me, even as I’ve grown and evolved.
Contact Info:
- Instagram: https://Instagram.com/itscrystaldeshae
- Other: https://TikTok.com/itscrystaldeshae
