Today we’d like to introduce you to Francisco Diaz .
Hi Francisco, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I am originally from Mexico City, Mexico. I was brought to the United States when I was just three years old, but thanks to the diligence of my parents I have been fortunate enough to have retained and built upon the rich heritage of both of my home countries. I have always been a dreamer, and as the child of immigrant parents, pursuing the American Dream has been in my DNA from day 1.
It was never a discussion about IF I was going to start my own business, but WHEN. My pursuit of interior design and staging started at an early age, moving the furniture in my family home around when my parents would go out of town so that they would be surprised by the new configuration upon their return. Casa Bella is the realization of that original experimentation with design!
We all face challenges, but looking back would you describe it as a relatively smooth road?
Running a business can be challenging, but it’s also one of the most rewarding experiences I’ve had so far. I don’t think there is a smooth road along the way of any business owner. There are always challenges or obstacles you encounter along the way but I always try to have a positive attitude to overcome whatever obstacle I am facing. I believe the hardest part of growing any business, in the beginning, is building an awareness of your brand and existence in the market.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Unlike other staging companies who care little for design, Casa Bella marries design with staging to allow for a more unique approach to the home staging process. Pulling from my background in the medical field has led me to a proven formula to diagnose even the most challenging of design dilemmas. This formula of diagnosis, prescription, and treatment allows for a seamless process that benefits our clients and makes this sometimes stressful process much more enjoyable.
My fascination with real estate began at an early age, as evidenced by my affinity for browsing listing booklets at the grocery store and constantly rearranging my family home. Although I entered the medical field as an adult, I continued to serve as a trusted design advisor for friends and family, ensuring my off-hours were filled with furniture shopping trips and decorating projects. In 2020, I received my certification as a Staging Design Professional™and began diagnosing design dilemmas for investors, realtors, and homeowners through Casa Bella Staging + Design. When I’m not staging a property for sale, or working on an interior design project, I’m most likely to be found putting the finishing touches on my own Dallas home.
Is there anyone you’d like to thank or give credit to?
I would like to dedicate my shoutout to the following people who have helped me grow as a human, business owner, and designer. My fiance, Julian Leaver, my immediate family for always being so supportive, and my friends, without whom I would not have as successful of a business!
Contact Info:
- Email: [email protected]
- Website: www.casabelladallas.com
- Instagram: www.instagram.com/casabelladallas
- Facebook: www.facebook.com/casabelladallas
