Today we’d like to introduce you to Kalen Scott.
Hi Kalen, please kick things off for us with an introduction to yourself and your story.
I never planned to become a professional troublemaker. It started in college, where I studied psychology by day and played jazz clubs by night as an basketball athlete. That strange combination – understanding how minds work while watching people lose themselves in music – became my secret weapon.
After graduation, I landed what seemed like a dream job: designing experiences for major brands. But something felt off. At a luxury product launch in Miami, I watched guests take selfies with $10,000 handbags they’d never touch again. During a corporate retreat in Aspen, executives discussed “innovation” while checking emails under the table. The worst was SXSW 2022 – 3,000 “connected” people moving through panels like zombies, their phones glowing in the dark.
That’s when I snapped.
I started small, testing ideas at for my art friends in the entertainment space:
Replaced traditional toasts with “confession circles” where guests shared secrets
Designed a first dance where the music kept changing tempos to force authenticity
Created “vulnerability bingo” cards that rewarded awkward moments
People were confused. At first. Then something magical happened. At a corporate event, two rival VPs cried together during an improv exercise. These weren’t just events anymore – they were real human experiences.
Last year, I turned this experiment into a business. Now I work with:
Global Hospitality brands to create soul touching experiences
Wedding planners who want their events remembered for decades
Music festivals incorporating “awkwardness zones”
This work has shown me something profound: we’re all starving for real connection. Not LinkedIn connections. Not perfect Instagram moments. The messy, unforgettable, “I can’t believe we just did that” kind.
I don’t know where this rebellion leads next. But I know this – in a world that’s perfected pretending, helping people feel real again might be the most important work there is.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One big struggle was getting brands to take creative risk as they were only used to what worked and staying safe.
Appreciate you sharing that. What else should we know about what you do?
Im a experience designer and cultural strategist who breaks brains with my unconventional experiences that you’re never to expect. I partner with brands around the globe to implement creative strategies and and do themed event nights that enhance customer experience to have a lasting impression.
Is there something surprising that you feel even people who know you might not know about?
Im a vegan who truly believes in freedom. I am an huge advocate for social & economic justice.
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