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Inspiring Conversations with Tiffany Roberts of MiJoy Naturals

Today we’d like to introduce you to Tiffany Roberts.

Tiffany, we appreciate you taking the time to share your story with us today. Where does your story begin?
I have had a passion for hair ever since I was a child. I would take time and work on my own hair doing different creative styles while trying to make sure it’s stayed healthy. And I also ended up doing other people’s hair starting when I was in middle school.

I continued dabbling in my hair and other’s hair until around 2008 when I joined an online haircare form. In this forum, I began sharing information and tips about hair care, and people really appreciated the information I shared so much that I ended up migrating over to YouTube in 2009. My channel on YouTube grew very quickly to over 40,000 subscribers. I created videos about hair care, protective styling, caring for your scalp, hair growth, and demonstration videos on creating different products.

The products were so popular, and people kept asking me to make it for them. But at that time I just wasn’t in a space where I could do that. And because I was so big into protecting our natural hair and making sure that it was as healthy as possible, I started making wigs. I did this for several years and Bossy Wigs was a huge hit.

Hair became such a huge part of my life that in 2012 I left my day job and enrolled in cosmetology school & a trichology course. I started school in 2o13 and obtained my cosmetology license in 2014. However, while I was in school I lost my passion for hair and ended up doing eyelash extensions.

In 2016, I loc’d my hair and in 2018, I gave birth to my daughter. My postpartum shedding was so horrible that my scalp was flaking and peeling, and my hair was coming off with the flakes. At this point in time, I decided to go back to creating my own products. I started formulating products that would help my hair and that were natural enough that I could use on my new baby and the rest of my family.

I was able to come up with some really amazing products that worked wonders on all of us, but they were products that I was just making for me and my family.

In 2020, Covid turned my life completely upside down. I had to close my eyelash business, so it was time to focus. I enrolled in a haircare formulation course. I wanted my products to be 100% safe, stable and using only the absolutely best, naturally derived ingredients. In September 2020, MiJoy Naturals was born. I developed my 1st product, and it was absolutely perfect. A lightweight moisturizer that I could use on my locs and my daughter’s curls, as well as our scalps. Mu-Moisture, Periodt.

From there, I developed a complete line of products I did my stability testing and after relocating from California to Texas, officially launched MiJoy Naturals LLC in April of 2021.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It was definitely a bumpy road starting a new business during a pandemic. I am completely bootstrapped, but I had to shut down my main business. Sourcing packaging was difficult, as well as ingredients. And my family was also in the process of moving across the country. But I was determined to push through and bring some amazing products to the natural hair care market.

Thanks – so what else should our readers know about MiJoy Naturals?
We are a natural hair & scalp care line that is formulated to nurture & nourish. Our products work best for wavy, curly, coily, kinky & highly textured hair. All of our products were created to work with protective styles & locs. And we are free from shea butter, coconut oil, parabens, phthalates, sulfates, animal products, silicones, mineral oils & soy.

We have a great blog that is full of education and tips on caring for your natural hair.

We know there are so many options available for hair products. What sets us apart is our formulations and our end goal. We want all people with textured hair to love & nurture their hair. Lack of knowledge is a huge component of people of color hating their hair. We aim to fill in those gaps and educate our community so they learn to love their hair. And in turn, they will develop a greater love of self.

We aim to empower from the core, starting with our crowns.

What sort of changes are you expecting over the next 5-10 years?
I see the hair care industry continuing to shift in the direction of natural hair and locs. As current trends take a toll on our hair, the focus will migrate toward restoration, nourishing & nurturing.

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