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Meet Coach Dee Coleman of Dee’Tox Life Coaching Services in Central Dallas

Today we’d like to introduce you to Coach Dee Coleman.

Coach Dee, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My story has been in the making since birth, 1982 to be exact. My full name is DeVonn Coleman and like so many others I experienced childhood traumas and emotional pain through most of my early developmental stages. I’ve lived a pretty resilient life thus far, meaning, no matter what I’ve gone through, I’ve always been able to overcome adversity. I didn’t experience my father growing up because he was murdered when I was two years old. My mom was 19 years old at the time of his death. I harbored so much pain and abandonment limitations. That hurt me as a young girl and young woman for a very long time. My mother did her best with what she had and this also included emotionally. We really didn’t have an emotionally solid relationship and things were very challenging for me many days of this journey. But knowing what I know now, through my inner healing is that she was also caught up in the generational trauma pattern. I’ve forgiven her for the sake of of both of us. I know had she understood inner healing and self love at that time, things would’ve been much different. She’s my mother and I love her for giving life to me. I’m the light she created! And that in itself, gives me the ability to unconditionally love her just as she is. I will be transparent about a bit of my pain. Let’s vibe!

I watched physical, verbal and emotional abuse growing up all while battling inner feelings I didn’t know how to articulate or identify. I grew up in a religious family and I struggled with my sexuality due to feeling unaccepted. It was really uncomfortable at times and so many night and days I felt alone. I grew up playing basketball and actually falling in love with it. It was my escape from being judged. I would pour my all into learning and seeking to master the game. I’ve always been the type to learn. Learning has helped me unfold to where I am today. I started to learn more and more about myself over the years. This came when I lost interest in basketball (my first love). I learned later I was severely depressed. I searched for unconditional love, comfort, understanding and genuine support as I searched to find myself.

I did try to commit suicide by taking a bottle of sleeping pills and when it didn’t work (around 2009) I started to pray and seek answers from God. I knew there had to be a better life for me. I was the type to help others smile all while hurting deep within. I longed for my dad so many nights and all I wanted was a hug, an embrace and comfort from my mother. I simply wanted to be loved and accepted by all the people I loved the most. I started to align with service-based careers in 2010, which led me to invest in therapy. I started to see myself more and more.

Fast forward, the year 2017 really pushed me into this path of purpose. I started to align with mentors and a life coaching program that truly changed my outlook on life. I was forced to go deep within myself. There was no more running from myself. I started the inner healing and self-love journey and I haven’t looked back. My story and everyday unfolding is empowering. I’m showing others all over the world that they too can attract the life of their dreams and walk into purpose too. I give them a beautiful gift of connecting with their broken inner child by re-defining what love is!

It’s a deep dive within, but one thing is for sure, healing is life. Here I am, standing in faith and purpose teaching others how to do the same.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I love this question. I feel as an entrepreneur, it’s needed. I will for sure share my truth and experience. I love to focus on the positives, but it’s important to express the negatives because they make us who we are too. It has been a journey. I’ve discovered so much about myself within this last year. My wife and I both are self-employed. She is a money coach and she teaches financial literacy. Her teachings were a main reason we both have been able to fully fund our businesses ourselves. It’s been almost two years and the road has brought us even closer.

Many don’t talk about the everyday grind and the mindset it takes to create a life you desire. I definitely have broken through so many limited beliefs. I’ve had to push myself, be real with myself and straight-up allow myself to grow spiritually. There have been days where I questioned this process. I’ve cried, I’ve been frustrated and I’ve had to take a step back. I meditate, I self care and I allow myself the chance to feel the negative emotions. It has taught me faith on a whole new level.

You’re walking into a phase of the unknown. All you can do is trust that what you are doing is right. You won’t get a consistent paycheck and many things change for you when it’s just you starting out. I think I’ve experienced every emotion along this path but it was necessary. I don’t regret one step I’ve taken as I know it’s always working for me.

Please tell us about Dee’Tox Life Coaching Services.
Oh, where do I start?! Dee’Tox Life Coaching is truly my baby. The name is unique to me because I’m known as Coach Dee. I help other hurt souls especially in the LGBTQ community love themselves through inner healing. I’m known definitely for keeping it all the way real and going deep. People know it’s depth with me because that’s how transformations happen. We have to shift the paradigm. I’m most proud of the growth and inspiration this movement gives. I’ve gotten so many positive opportunities to share this since it started and I always celebrate that. I love that people see me from my soul before anything. I believe being authentic and giving so many people the opportunity to heal from deep within as a black, lesbian woman is what surely set me apart.

I love helping others heal into happiness!

If you had to go back in time and start over, would you have done anything differently?
I can’t say. I know it was meant to unfold the way it did. But I guess a good one I learned would have been to hire a business coach sooner to help me navigate through processes and systems. I know that would have saved money and time, but it’s all trial and error right?!


  • Book a free 30-minute Breakthrough Call on my website

Contact Info:

  • Website:
  • Phone: 817-705-8665
  • Email:
  • Instagram: DeeToxLifeCoaching
  • Facebook: Dee’Tox Life Coaching Services LLC
  • Other: Podcast: Dee’Toxin with Coach Dee (Spotify & Apple Podcasts)

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