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Meet DJ Soft Cherry

Today we’d like to introduce you to DJ Soft Cherry.

DJ Soft Cherry, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Around five years ago, I learned how to DJ just for fun. I lived in Los Angeles for most of my teens and early twenties and always had a fascination with the lobby DJ at The Standard Hotel where I would hang out. I was always going up to them asking what they were playing and discovered many of my favorite artists this way. I would hang around the lobby and cafe for hours, just enjoying the sounds and the vibes. I had no idea how they got that job, but I knew I wanted to do that too.

I have friends who are DJs in Dallas, and one of them was kind enough to spend time helping me learn how to mix music, how to work with different mixers and controllers, and even get me set up with the perfect gear for a beginner. (Shout out to Fitz Llauder!) When I would go to my friends’ gigs, I just felt like DJing was something I could do too. I never thought I would make a career out of it, I mainly wanted a creative outlet since I have always been really into music. I always wanted to mix songs together that I thought would pair well for no reason. I started doing this with cassette tapes and a stereo at a very young age. I grew up owning hundreds of tapes, records, cds, and was always the friend to go to for new artist recommendations and get a mixed CD from. When blogs and P2P sharing came about, I was always digging and building my music library. My mom would call me a “data hoarder” because I would constantly fill my hard drives with music until they ran out of space. Now I realize that it wasn’t all for nothing!

My first gig was a car expo at Community Beer Co. My friend Fitz let me do a set before him. I had such a blast even though I knew I wasn’t very good. My friends, family and Fitz believed in me, realized and encouraged my potential. Strangers enjoyed my song selections, and that’s why I still DJ today. I love introducing people to music they haven’t heard and mixing songs that possibly maybe do not belong together. I knew I didn’t want to give this hobby up. I wanted to be GOOD.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The hardest thing for me at first was not being taken seriously from other established DJs, and building up confidence to “perform” in front of people. I do not consider myself a performer, and I still struggle with bouts of shyness at gigs where I am on a stage. Other than these things, my biggest struggles have been technical! I once arrived at a gig that had no electricity, and I’ve had a few gigs where a cable was lost or stolen and my boyfriend or other DJ friends have had to save my ass!

We’d love to hear more about your work – what should we know? What do you guys do best? What sets you apart from the competition?
There are so many different DJ styles, and I think when people hear the term DJ, they automatically think nightclub or EDM producer. That is just not what I do! I can turn up a party, but I am not a club DJ. I mostly play house music in bars and hotel lounges. I also do a lot of private corporate events. My repertoire is diverse and that is what I am most proud of. I have opened for both The B52s and EDM producers Slushii & Nitti Gritti at House of Blues. I have played children’s birthday parties, hip hop showcases, fashion shows, award shows, a yoga class and even on a moving float in the Fort Worth Parade of Lights. I don’t have a specific style to be pigeon-holed into because I enjoy so many genres of music personally.

I love being able to play a good theme night, whether it’s a Throwback Thursday with 80s-early 00s hip hop and rnb, Emo Night, or a Sunday night at The Church where I can play 80s new wave, darkwave, industrial and post-punk.

I think I am mostly known for playing house music and house remixes of popular songs, but if I could choose what I’d like to be known for, it would be my diversity.

So, what’s next? Any big plans?
I am so excited for the new year. Over the past two years, I unexpectedly became a full-time DJ, and I am only recently learning how to manage my schedule to include time to be creative. This year I hope to build more corporate partnerships, and I look forward to releasing playlists and mixes, producing my own remixes, and collaborating with other local artists. I will be printing some cool merchandise, and I want to start some new DJ nights with friends in Fort Worth. A personal ambition I have is to play some gigs out of state or even out of the country!

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Image Credit:
KinkyK, Beagleone

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