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Meet Jennifer Casseday of SmartBomb Creative in Fort Worth

Today we’d like to introduce you to Jennifer Casseday.

Believing that a clear and differentiating message can be the best weapon in business, Jennifer Casseday garnered the agency title of munitions expert. Before founding SmartBomb Creative, Jennifer cut her teeth in the advertising world as a senior copywriter at a leading North Texas advertising agency. Shortly thereafter, she began managing her own book of clients in the area’s legal and energy markets.

Jennifer’s “basic training” began long before the aforementioned with nearly 15 years of professional writing experience. She originally reported for duty to her undergrad professors at TCU to write and edit their various research and book projects. That prepared her for her next mission when, for a decade, Jennifer led the charge as executive editor for the nation’s fastest-growing city’s premier publication, Fort Worth Magazine. This esteemed post afforded her the opportunity to develop long-term relationships with the media elite.

Jennifer brings to the war room a robust, versatile arsenal including countless features about significant local issues, as well as experience working on several marketing/branding campaigns. Jennifer’s eye for detail and coveted juggling ability has served her well as she directed more than 100 large-scale photoshoots, and her need to conduct countless interviews with the major players in Dallas/Fort Worth has led to a beneficial and extensive network. In regard to what makes a good leader, Jennifer is adamant that one must possess many paradoxical qualities, such as humility in order to capitalize on the unit’s different special skills and the confidence to commit to the best solutions for client victories on the battlefield.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s never a smooth road to success. By choosing to look at challenges and obstacles as opportunities for growth, I’ve discovered that getting up is much easier after being knocked down.

Please tell us about SmartBomb Creative.
At SmartBomb Creative, we engage in goal-driven marketing tactics. In civilian terms, that means we need to know the specifics about WHAT our mission is before we can plan HOW we will launch our assault. Just as our name implies, we provide explosive results in a myriad of local markets. Navigating stealthily under the radar, our full-service creative team works cohesively to boost your brand and lead your business to victory across all marketing platforms.

Do you look back particularly fondly on any memories from childhood?
I have a deep appreciation and admiration for nature and believe it has a restorative ability to heal. My family and I would camp every weekend when I was growing up. If I need to hit the reset button, my family and I will load up and get outdoors. It’s when I’m in nature that I feel the most myself. I’m definitely an outdoor cat.

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Image Credit:
Gracie Burkhart

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