Today we’d like to introduce you to Joon Choe.
Thanks for sharing your story with us Joon. So, let’s start at the beginning and we can move on from there.
I’m a chef in trade turned builder.
I started my career in restaurants when I was 16 years old. I worked my way through dishwashing to being a multi-unit manager within a year or so. In the end, I wound up moving to New York to continue and broaden my knowledge of the hospitality industry at The Culinary Institute of America. Fast forward 7 years I started a local catering business which allowed me to build equity to start my first restaurant. Within 9 months of operations, I sold the business and moved my footprint to where I operate my current restaurant today at Legacy Hall in Plano. Following the success of all three brands, I dove into real estate, and launched my construction & development brand, Madewell Companies which has been operating since early 2018. Today, I manage a variety of brands with a keen eye for detail and an immutable passion.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Owning businesses comes with a host of challenges. Rewarding challenges, but harsh challenges nonetheless. From financing start-ups to building trust-worth and ambitious teams, these are obstacles that I face on a day to day.
FreshFin Poké Co. & Madewell Companies – what should we know? What do you guys do best? What sets you apart from the competition?
FreshFin Poké Co. at Legacy Hall is the fast-casual brand that I operate. It serves chef-driven Poké, which is essentially sushi in a bowl or a burrito. Our journey is to source the highest quality fish from responsible and sustainable fisheries all while keeping a reasonable price point. This also includes our idea of keeping our produce as local as possible and to support our local partners.
Madewell Companies is a vertically integrated real estate firm providing construction, development, and management services for our clients. Our experienced team of professionals has 40+ years of real estate, construction, and brand development experience, which has resulted in a creation of over $300 Million of real estate value in the last 20 years throughout the Dallas-Fort Worth Region.
What moment in your career do you look back most fondly on?
Our loyal clientele is what makes us most proud, continuously.
- FreshFin Poké Co. $8.95-$14.95
- Happy Hours on Monday through Friday at 3PM-7PM at the bars inside Legacy Hall
- Address: FreshFin Poké Co.
7800 Windrose Ave
Plano, TX 75024
11408 N Stemmons Fwy
Dallas, TX 75229
- Website: www.freshfinpokeco.com & www.madewellcos.com
- Phone: (469) 744-3068
- Email: email@example.com & firstname.lastname@example.org
- Instagram: @EatFreshFin & @MadewellCos
- Facebook: @EatFreshFin & @MadewellCos
Credit to Legacy Hall and FreshFin Poké Co.