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Meet Sharon Stone of S2 The Style Agency

Today we’d like to introduce you to Sharon Stone.

Thanks for sharing your story with us Sharon. So, let’s start at the beginning and we can move on from there.
I am a third generation fashionista. As a child growing up in Boston, my parents exposed me to the arts; ballet, theatre, fine art, film & symphony. I had a mother who loved interior design, antiques and fashion, as did her mother before her , so as a young girl I embraced all things beautiful & theatrical. I was a vintage clothing collector from my earliest youth, whether it was crinoline and petticoats or silk slips and veiled hats, it ALWAYS included handbags. Fast forward to my college days at UT Austin where I studied Radio/TV/Film but was drawn irrevocably to the set design and costuming aspect. After graduation , I moved to New York motivated by an inspirational meeting with Andy Warhol in Dallas in 1986. NYC was the epicenter of the fashion world as far as I was concerned. I started my work by assisting a local fashion stylist and there I found my passion. I also simultaneously pursued my love for acting and studied at the Lee Strasberg Institute. My theater “career” consisted of downtown East Village performance art in venues that were “Way way Off Broadway” as my mother would say. Ultimately though, fashion won out as I was tapped by the edgy publication PAPER Magazine to be their first action streetwear editor in the 90s, when streetwear had just become ” a thing” in the US. At this point in my career, I was also freelancing as a stylist , working with many celebrities ;Sarah Jessica Parker at the height of her SATC fame, Judge Judy, Samuel L. Jackson, musicians Aretha Franklin, Moby, Joan Jett. I attended many fashion weeks in NYC, London and Paris, and was very much living the glamorous ( and exhausting) life of a New York fashion stylist. I enjoyed every moment, every shoot, every star-studded soirée, but after 14 years in the big city, I realized that something was missing in my life; and that was my family. I gave NYC my one-year notice and returned to Dallas in 2001 ( in March , just months before 9/11). In Dallas I continued on with my styling and expanded my personal shopping service, all the while still attracting that celebrity clientele; I styled Ellen DeGeneres for her Texas makeover, Tiger Woods for Nike golf, and Dirk Nowitzki for Nike basketball. I also was enlisted by a corporate client as their company-wide wardrobe consultant ; shopping for the CEO CFO, COO, upper management and all their spouses as well. In Dallas I was able to further explore my passion for interior design and modernism . I worked for Design Within Reach for a few years while remaining a personal shopper for my clients on my days off. You might say I was “Born to Shop”. It is definitely a refined skill set I possess. I truly enjoy my new life in Dallas, and the transformation we have both experienced in the last 17 years. DFW has experienced a metamorphosis and has become a true cultural, fashion and design destination and I love sharing it’s inspiration with my clients as it is seen throughout my work. What I think truly sets me apart from other personal shoppers out there is just that; my real focus is on the individuality of each client, bringing out the uniqueness of each personality, exposing them to a new way of thinking about their style. My passion for great design and my rich & colorful upbringing has given me a sense of levity and humor that I bring to my work which for me, is what really drives the process. My job is a win-win situation. I make people look great and thereby they feel great and THAT is what gives me the most satisfaction and pleasure in my work.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The transition to Dallas from NYC has been a dance of sorts. I’ve definitely had to diversify here as Dallas just doesn’t have the intensity and amount of advertising and entertainment projects. But, through a delicate balancing act of both personal shopping and fashion styling, I have learned how to keep myself very busy. Previously I was contacted through referrals; agencies or word-of-mouth, but in 2018, I have now created my new brand and website – S2 The Style Agency. It is here that I can showcase my combined talents of fashion styling as well as personal shopping. It’s an exciting new chapter and has really connected me with new clients and opportunities that I never realized before.

Please tell us about S2 The Style Agency.
I would say that the hallmark of my work, whether it is the fashion styling or personal shopping side is my” global perspective”. Having shopped and styled for many projects around the world; London, Paris, Berlin, L A, it has given me rare perspective and I enjoy the opportunity to share my enthusiasm for art and design as I bring those experiences with me to each and every client and project. I love my work, it is such a positive and uplifting calling. I enjoy great relationships with so many of my clients. Everyday and every client is a new and exciting adventure.

If you had to go back in time and start over, would you have done anything differently?
In looking back I guess my only regret is that my time in New York, although exciting and glamorous, ended up being a bit of stumbling block in my “love life”. While I had some fun relationships while there, it wasn’t until I moved to Dallas (and even then 12 years later), that I would meet and marry my true soulmate. In the end, I have no regrets as it is “All’s well that ends well”, and the quality time that I have spent with my family here in Dallas is something that I will always cherish.

Contact Info:

  • Website: S2thestyleagency.com
  • Phone: 2147341162
  • Email: ss@s2thestyleagency.com
  • Instagram: @s2thestyleagency on IG
  • Facebook: S2thestyleagency on Pinterest

Getting in touch: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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