Meet Ashley Gentry of RedBranch Realty in Central

Today we’d like to introduce you to Ashley Gentry.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Real Estate is all I’ve ever known. My mother became a highly successful agent during my teenage years. I watched her create not only a thriving business, but change lives at the same time. She encouraged me, no begged me, to choose a different career; one with benefits and less risk. Had I not witnessed her create such an impact over those years I might have heeded her advice, but it was too late, real estate was the only option for me. Over the past 13 years, I’ve individually produced as well as managed teams and smaller brokerages. During the peak of the resurgence of the real estate market, my mother, Cheri, called and said it was time we made this a true family affair by finally opening up our own firm. She was managing two larger offices for a global brand while I was selling and managing a local boutique brokerage. This call happened 24hrs after I had prayed for God to bring me a real estate partner, one I could trust not only with my business but one that shared the same core value system as well. I had been married just under 2 years at that time, and my husband and I were trying to start a family, but remained unsuccessful. The hours I was putting in were intensive, even if we had gotten pregnant I still couldn’t envision what that would look like personally and professionally. Within 6 weeks of that prayer not only had I been given the best partner in the business, I found out I was expecting my beautiful daughter Alex as well. Eight months pregnant, Cheri and I successfully opened RedBranch Realty. It’s been an amazing journey these past 4 years, and what is on the horizon for our firm/real estate family is truly a gift. We started 2017 with 6 agents, and our goal for the year was to add 5 more, but not just any 5, but ones that shared the same desire and passion for their business as we did. We should close out this year with 15, nearly double our original goal; more importantly, with like-minded individuals striving to change the industry standard one client at time. As the old saying goes… “Birds of a Feather”!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Life would be boring if it were smooth, I’ve experienced immense growth the past few years both personally and professionally. Becoming a mom is my greatest accomplishment, but it’s also the hardest because it effects your whole personhood as a woman, wife, and now parent. In this same regard I feel like owning a company presents similar challenges. Selling came naturally to me, but now it’s my job to equip other people to do the same, providing them with the resources, encouragement, and direction to exceed not only the expectation of their clients but themselves as well. We didn’t open RedBranch to blend in, we wanted something bigger for the public, to know that they always had the most educated agents representing them and a personal advocate at all times. I tell every agent that dawns our door that we aren’t in the real estate business, but the people serving business, we just happen to do that through real estate. I have had to sacrifice time and money to do this, and I wouldn’t have it any other way. But if people tell you running a business is glamorous, they’re wrong! Just like being a parent though, it’s been the most rewarding thing I have ever done professionally.

Alright – so let’s talk business. Tell us about RedBranch Realty – what should we know?
RedBranch is a full service real estate firm. We specialize in people, always coming from a place of value, selflessly guiding, and consistently exceeding our clients’ expectations. That probably isn’t the most traditional answer, but it’s us to the core. If an agent doesn’t embody this, they don’t join our firm. If you look at our marketing you will see a white bird showcased throughout. We use the bird as an identifier for who we are. I quoted “Birds of a Feather” earlier because that is The RedBranch Mantra. That’s what I’m most proud of, that the people that join our real estate family are here for the same reasons. I am a better person because of them and the real estate community is as well.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
It’s no secret my mother played a significant part in who I am and where I am today. She took leading by example to heart, and I pray that one day the same will be said about me. As the wise Zig Ziglar would say, “Success isn’t just about what you accomplish in life, it’s about what you inspire and help others to do.” I also know I wouldn’t be in this position today if I didn’t have the full support of my husband. He changed directions in his life recently to become a stay-at-home dad. I leave the house every day knowing that my daughter is in the most capable hands and that allows me to be mentally and physically present to the fullest. There are so many others that have and continue to support, inspire, and encourage me on a daily basis, but we’d be here for hours if I named them all. Truthfully though, the largest impact that has been made on me is the struggles I have encountered. The missed opportunities, the nay-sayers, personal defeats and trials, that’s what’s made me resilient and oh so very grateful for all that has been given to me. I do not take my successes or failures for granted, as they significantly shape me daily.

Contact Info:

• Address: 6060 North Central Expressway
  Suite 500
  Dallas, TX 75206
• Website: www.redbranchrealty.com
• Phone: 972.342.1869
• Email: [email protected]
• Instagram: https://www.instagram.com/redbranchrealty/
• Facebook: https://www.facebook.com/redbranchrealty/

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